{"id":32261,"date":"2020-11-30T14:28:48","date_gmt":"2020-11-30T14:28:48","guid":{"rendered":"https:\/\/www.proprofsdesk.com\/blog\/?p=32261"},"modified":"2026-01-23T17:45:43","modified_gmt":"2026-01-23T17:45:43","slug":"build-a-personal-connection-with-customers","status":"publish","type":"post","link":"https:\/\/dev.proprofsdesk.com\/blog\/build-a-personal-connection-with-customers\/","title":{"rendered":"How to Build Personal Connections with Your Customers"},"content":{"rendered":"\n

Good products and services are not enough to wow your customers and retain them in the long term. You need to go beyond that and form meaningful connections with your customers to retain<\/a> them and turn them into loyal brand advocates. <\/p>\n\n\n\n

But, how can you do that?<\/strong><\/p>\n\n\n\n

An important factor in building lasting customer relationships is to improve their experience with your brand. Who could forget Coca-Cola\u2019s \u2018share a coke campaign\u2019, in which it replaced its brand name with one of the 250 most popular American names on the labels of 20-ounce bottles?<\/p>\n\n\n\n

Customers today are looking to engage with brands that listen to their concerns, understand them, and pay attention to their unique needs. Therefore, offering tailored experiences can be the only way to keep your customers happy, loyal, and engaged. <\/p>\n\n\n\n

This blog shares 7 strategies that will help you foster a deep and personal connection with your customers. Ready to win your customers for life? <\/p>\n\n\n\n

<\/span>7 Ways To Build Customer Connections That Last<\/strong> <\/span><\/h2>\n\n\n\n

<\/span>1. Prioritize Customer Service<\/strong><\/span><\/h2>\n\n\n\n

According to a survey by Microsoft, 95% of customers consider customer service as an important factor that determines brand loyalty<\/a>. In fact, 61% of the survey respondents switched from one brand to another due to poor customer service.<\/p>\n\n\n\n

This clearly indicates the need to prioritize customer service and make extra efforts to keep your customers happy. <\/p>\n\n\n\n

Providing seamless, omnichannel customer support is one way to do it. Make it easy for customers to reach your business via their preferred channel and provide prompt responses regardless of the channel.<\/p>\n\n\n\n

This also means replying promptly to customer service queries on social media. <\/p>\n\n\n\n

Also, train your support staff not to read from a script<\/strong>, but to tackle each customer individually. Paying attention to your customers is a simple yet effective way to ensure a delightful customer service experience by using customer service email templates<\/a>.<\/p>\n\n\n\n

<\/span>2. Interact With Your Audience<\/strong><\/span><\/h2>\n\n\n\n

The best way to form personal connections with your audience is to have a two-way conversation, don\u2019t just push messages from your side. Most brands only focus on brand-to-customer communication and don\u2019t open a two-way communication channel.<\/p>\n\n\n\n

This is where most brands fail.<\/p>\n\n\n\n

How can you do better?<\/strong><\/p>\n\n\n\n

Use a personal email address to send emails to your subscribers instead of a no-reply account. <\/p>\n\n\n\n

Have a live chat option to provide 24×7 service to your customers and also provide the option to chat with an agent if the bot can\u2019t handle a query. You can use a live chat solution like ProProfs<\/a> to do this.<\/p>\n\n\n\n

\"proprofs<\/figure><\/div>\n\n\n\n

Read Also: <\/strong>How to Add Live Chat on Your WordPress Website<\/a><\/p>\n\n\n\n

Start conversations about relevant topics, tune-in to online conversations about your brand, and simply be active on your online channels. You can also join relevant groups and communities on platforms like Quora and LinkedIn to connect with your audience.<\/p>\n\n\n\n

Respond to your audience\u2019s comments on your social media posts and direct messages. This should be a big part of your plan to engage customers on social media.<\/p>\n\n\n\n

People form personal connections with other people, not brands. You need to get out there and talk to your customers as a person to be able to form lasting connections.<\/p>\n\n\n\n

<\/span>3. Post on Topics They Care About<\/strong><\/span><\/h2>\n\n\n\n

If you want to build meaningful customer relationships, then you need to find out what they like and care about. Understand your current and target customers, their interests and preferences, the topics they read about, etc.<\/p>\n\n\n\n

Any content you create, both for social media and other channels, should target your customers. Write quality content on topics that interest your customers.<\/p>\n\n\n\n

For instance, let\u2019s take the example of the global beauty brand, Dove. Their most important customer group is women, and their content reflects that.<\/p>\n\n\n\n

Their social media content revolves mainly around women, women empowerment, breaking beauty standards, and similar themes. This helps them come across as a brand that cares about women and helps them build more meaningful connections.<\/p>\n\n\n\n

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Image via <\/em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n

<\/span>4. Share Customer Stories<\/strong><\/span><\/h2>\n\n\n\n

One great way to build personal connections with customers is to reach out to them and tell their stories via your brand channels. <\/p>\n\n\n\n

Maybe you can make a video of customer testimonials about why they like your brand and how it helps them. Or you can add customer reviews to your website, along with their names and even pictures.<\/p>\n\n\n\n

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View more such testimonials and case studies<\/a><\/p>\n\n\n\n

You can encourage your customers to tag your brand whenever they post something related to your products. You can then select some of this user-generated content<\/strong> and share it via your social media accounts.<\/p>\n\n\n\n

Things like these go a long way to make your customers feel special and help you build long-lasting, meaningful customer relationships.<\/p>\n\n\n\n

<\/span>5. Reward Loyal Customers<\/strong><\/span><\/h2>\n\n\n\n

Want to form customer connections that last?<\/p>\n\n\n\n

Reward your loyal customers and turn them into brand advocates.<\/p>\n\n\n\n

Your repeat customers are the ones who are most likely to remain loyal and even become brand advocates if you provide some incentive. Design and launch a loyalty program that not only encourages your customers to bring in new customers but also keeps them engaged.<\/p>\n\n\n\n

Some of the incentives that can help you keep your loyal customers happy are:<\/strong><\/p>\n\n\n\n